Revealed last week by social media, one of Nigeria’s last-surviving leather factories, God’s Little Tannery made waves when news started to spread online that it supplies top fashion house, Louis Vuitton.
Said Tweet came from The Economist’s correspondent Eleanor Whitehead, whose recent tour around Northern Nigeria included a visit to the city of Kano, where she met the team at the tannery.
Kano-tannery
Ms Whitehead took a few shots of the establishment, which is owned by Igbo businessman Chief Koffy Ndubuisi Udeagha, captioning her Twit-pic;
“This is God’s Little Tannery, one of Kano’s last surviving leather tanneries. It supplies Louis Vuitton”
The tweet received over 1,000 retweets, word of the factory spread fast, with one question arising: How is it that Nigeria can make such wondrous products and supply a global brand like Vuitton, yet struggle to sell such products internationally and create its own brands with the same magnitude?..
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